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Sachin Shah

Founder, Avenoir Digital

Fractional CTO & Tech Advisor

I thrive on partnering with visionary founders & CEOs to scale their businesses.

I deliver technology & AI strategy & execution that drives real growth.

I work with CEOs of Customer Data & Data Driven AI Platform companies doing £5m–£20m revenue — recently backed by PE/VC and ready to scale or exit — to align their AI/tech org to business strategy through an AI-native approach across people, process and technology.

Let's Talk →

20+

years in tech leadership

$40m+

investment supported

20+

Founders advised

The Problem

Scaling fast but lacking the right tech leadership?

Startup

Transition from Founder to Team

Scale-up

Transition from PMF to Scale

Transformation

Transition from legacy to AI

Early hires are making a big difference in execution, but focus on tech instead of growth
Existing Tech Leadership is premature or maybe Product / Architecture is not aligned to business goals
The Board / advisors are helping you with ideas, but they aren't in the trenches

Why Me

By a founder, for founders

Deep experience gives you fast solutions to current problems, and builds your technology strategy to support business growth and handle future challenges.

Focus on the important

I help you concentrate your effort and resources where it creates the most impact for business growth.

Top-grade execution

Get an extra pair of hands from an experienced strategic do-er. Delegate with confidence.

Deep founder experience

I've advised 20+ founders scale their products, engineering and AI teams through critical growth phases.

Flexible when plans change

Executive-level support while retaining flexibility to pivot on a month-by-month basis.

20+ years of technology leadership experience

$15m+

Investment raise supported

$3m

Revenue grown

100+

Software engineers hired

70+

eNPS maintained whilst scaling

  • Supported raising $15m+ of investment while in senior leadership roles
  • Grown software ecosystems from 0 to $3m in revenue in under 2 years
  • Hired 100+ software engineers across multiple organisations
  • Scaled tech team from 0 to 45+ while maintaining high team engagement eNPS 70+

Disciplines

Where I create impact

Four interconnected disciplines that work together to align your tech organisation to your business goals.

Strategy & Alignment

  • Technology Strategy
  • Roadmap Creation and Alignment to business goals
  • Transformation Approach

Engineering Excellence

  • AI Adoption
  • Engineering Improvements & Automation
  • Platform Architecture
  • Security & Productivity

People & Culture

  • Team and Role Design
  • People Leadership
  • Hiring, Progression, Remuneration
  • Culture, Career Path & Retention

Product & Delivery

  • Automation
  • AI Adoption
  • Roadmaps & Alignment to Engineering
  • Delivery Improvement

Services

Pick the right engagement

Get in touch to discuss which service fits your goals, timeline and budget.

Monthly

Fractional CTO

Engineering leadership at a regular weekly cadence to drive your systems, people and processes. Embedded in your business with flexible commitment options.

  • Ongoing tech & engineering leadership
  • Systems, people and process alignment
  • Available in-person and/or online
  • Flexible month-by-month engagement
Get in Touch
Most Popular

Hourly

Tech Advisor / Coach

Facilitate a workshop, support a board decision, or coach a first-time Founder, CTO or CPO. No minimum commitment — book time as needed.

  • Board & exec team advisory
  • First-time CTO / CPO coaching
  • Workshop facilitation
  • On-demand, no minimum hours
Get in Touch

Fixed Price

Tech Strategy Review

Discovery workshops, comprehensive report, plus a debrief session with your leadership team. Available as Due Diligence or Growth Blockers review.

  • Discovery kickoff & RFI
  • Findings across systems, people & delivery
  • Red/Amber recommendations
  • Final report + debrief workshop
Get in Touch

How It Works

Simple. Flexible. High impact.

Fractional Involvement, High Impact!

01

Validate

Discuss your immediate needs and future goals

02

Engage

Pick a service that fits your goals, timeline and budget

03

Execute

Work together!

04

Review

Review your needs each month, pivot / adjust if necessary

Contact

Ready to engage?

Let's talk.

Whether you're a CEO looking for ongoing fractional leadership, a board seeking an independent tech review, or a founder who needs a trusted advisor — I'd love to hear from you.

Services & investments subject to change. Get in touch for up-to-date details.